Customer Development

Account management and customer service

At Unilever, we work closely with our customers to pioneer new products, categories and concepts.

In a Customer Development role with the Unilever Future Leaders Programme you’ll experience all facets of Customer Development, from account management to trade management and customer service.

The Customer Development experience you’ll get on the Unilever Future Leaders Programme

Customer and account management

Learn to do business with key customers. This includes managing stock supply, planning promotions and supporting product launches.

Retail channel exposure

Understand different retail channels such as supermarkets, hypermarkets and independent stores.

Trade category management

Learn to launch and promote our brands in different retail channels.

Customer marketing

Create integrated brand/category solutions and activities. Think strategically about pricing, promotion, merchandising and growth.

Operations / customer service

Understand retailer needs and develop programmes to service them and build winning business plans together.

Cross-functional exposure

Short exposure to Marketing, Supply Chain or Finance, to understand the inter-dependencies CD has with these functions.

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